Sales and Marketing

The Sales & Marketing Associate Degree program at the Antigua & Barbuda International Institute of Technology will provide students with in depth knowledge and skills within the field of Business with a focus on Sales and Marketing. Students will learn how to conduct market research to analyze customer needs, and design marketing campaigns to launch products and or services, to successfully get them to the target market.

Employment Prospects: The Associate Degree in Sales & Marketing will equip individuals with the technical knowledge and skills needed for entry level positions within many areas of business including customer service, marketing research, and e-marketing. Individuals will be able to pursue entry level positions in Sales and, Marketing including Marketing Coordinator, E-Marketer, Retail Sales Representative, and Marketing Assistant throughout a multiplicity of sectors including the Retail and Tourism sectors.

Core Requirements

Course Course Name Prerequisites Credits
Term I – Year I
CIS 116 Intro to Computer Applications None     3
ENG 105 English Research ENGL100 & E.NGL104 or
70% or more on placement test
    3
MKTG 200 Principles of Marketing None     3
MATH 110 College Algebra MATH099 or 70% or more on placement test     3
Term II – Year I
ACC 103 Accounting Principles I None     3
SALES 200 Principles of Professional Selling MKTG 200 Principles of Marketing     3
MKTG201 Advertising MKTG 200 Principles of Marketing     3
MATH 111 Business Statistics MATH110 College Algebra     3
Term III – Year I
MATH 112 Business Statistics II MATH 111     3
MGT 103 Introduction to Business None     3
MKTG 202 Consumer Behavior MKTG 200 Principles of Marketing     3
MGT 200 Organizational Behavior MGT 103     3
Term I – Year II
MKTG 203 Service Marketing MKTG 202     3
MKTG 204 Marketing Management MKTG 202 & 203, SALES 200     3
MGT 203 Principles of Microeconomics Principles of Microeconomics     3
* Liberal Arts Elective ENGL105     3
Term II – Year II
MKTG 205 Social Media Marketing MTKG 203     3
ENGL 106 Public Speaking ENGL 105     3
MKTG206 International Marketing MKTG 201, 202 & 203     3
MGT 202 Business Law MGT 103     3
Term III – Year II
MGT 220 Strategic Planning & Management MGT 215     3
MKTG 207 Marketing Research MKTG 202, 203 & 206     3
MGT 215 Organization Development MGT 200 & MGT 207     3
INT MKTG Marketing Internship/Capstone At least 60 credits completed     3
Electives
PSY 110 Introduction to Psychology ENGL 105
SOC 101 Introduction to Sociology ENGL 105
PHIL 200 Introduction to Ethics ENGL 105

 

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